Systems Theory and Agile Brand Management

The Educative View of Branding

von

Lies, Jan

BuchGebunden

CHF212.00

Beschreibung

This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

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Details

ISBN/GTIN978-1-032-79216-3

ProduktartBuch

EinbandGebunden

Verlag

Taylor and Francis

Routledge

ErscheinungslandVereinigtes Königreich

Erscheinungsdatum21.06.2024

Auflage1. A.

ReiheSystems Thinking

Seiten232 Seiten

SpracheEnglisch

MasseBreite 156 mm, Höhe 234 mm

Gewicht453 g

IllustrationenFarb., s/w. Abb.

Artikel-Nr.31706944

KatalogBuchzentrum

Datenquelle-Nr.45808321

Weitere Details

Reihe

Managing Creativity

Systems Thinking for a Turbulent World

Buddhist and Taoist Systems Thinking

Sustainable Self-Governance in Businesses and Society

The Management Thought of Louis R. Pondy

Ritual and Systems Thinking

Engaged Decision Making

Holistic Flexibility for Systems Thinking and Practice