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Public Relations and Participatory Culture

ISBN/GTIN

Public Relations and Participatory Culture

Fandom, Social Media and Community Engagement

von

Hutchins, AmberHrsg.Tindall, NatalieHrsg.

BuchGebunden

CHF198.00

In den Warenkorb

Beschreibung

Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.

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Details

ISBN/GTIN978-1-138-78772-8

ProduktartBuch

EinbandGebunden

Verlag

Taylor and Francis

ErscheinungslandVereinigtes Königreich

Erscheinungsdatum17.03.2016

Auflage1. A.

ReiheRoutledge New Directions in PR & Communication Research

Seiten266 Seiten

SpracheEnglisch

MasseBreite 156 mm, Höhe 234 mm

Gewicht498 g

IllustrationenFarb., s/w. Abb.

Artikel-Nr.7123713

KatalogBuchzentrum

Datenquelle-Nr.19624118

Weitere Details

Reihe

Public Relations and Nation Building

Public Relations Ethics and Professionalism

Pathways to Public Relations

Positioning Theory and Strategic Communication

Political Reputation Management

Corporate Social Responsibility, Sustainability and Public Relations

Social Media and Public Relations

Public Relations and Participatory Culture

Nation Branding, Public Relations and Soft Power

International Public Relations

Trust, Power and Public Relations in Financial Markets

Propaganda and Nation Building

Public Relations, Cooperation, and Justice

Public Relations and the Corporate Persona

Strategic Silence

Social Media, Organizational Identity and Public Relations

Protest Public Relations

Public Relations and Individuality

Corporate Social Responsibility, Public Relations and Community Engagement

Pathways to Public Relations

Public Interest Communication

Public Relations in Japan

Public Relations in the Gulf Cooperation Council Countries

Climate Change Denial and Public Relations

Public Relations as Emotional Labour

Popular culture and social change

Propaganda and Public Relations in Military Recruitment

Protest Public Relations

Strategic Communications in Russia

Public Relations and Whistleblowing

Trust, Power and Public Relations in Financial Markets

International Public Relations

The Global Foundations of Public Relations

Corporate Social Responsibility and Environmental Affairs in the British Press

Public Relations as Emotional Labour

Post-Truth Public Relations

Public Relations, Branding and Authenticity

Strategic Communications in Africa

Paradox in Public Relations

Communicating in Extreme Crises

Autor

Hutchins, AmberHrsg.Tindall, NatalieHrsg.

Natalie T. J. Tindall is Associate Professor, Georgia State University, USA

Amber L. Hutchins is the Robert D. Fowler Endowed Chair in Communication, Kennesaw State University, USA.

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