Social Media, Organizational Identity and Public Relations

The Challenge of Authenticity

von

Thurlow, Amy

BuchGebunden

CHF172.00

Beschreibung

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

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ISBN/GTIN978-1-138-06432-4

ProduktartBuch

EinbandGebunden

Verlag

Taylor and Francis

Routledge

ErscheinungslandVereinigtes Königreich

Erscheinungsdatum05.11.2018

Auflage1. A.

ReiheRoutledge New Directions in PR & Communication Research

Seiten140 Seiten

SpracheEnglisch

MasseBreite 156 mm, Höhe 234 mm

Gewicht362 g

IllustrationenFarb., s/w. Abb.

Artikel-Nr.12768384

KatalogBuchzentrum

Datenquelle-Nr.28041603

Weitere Details

Reihe

Public Relations and Nation Building

Public Relations Ethics and Professionalism

Pathways to Public Relations

Positioning Theory and Strategic Communication

Political Reputation Management

Corporate Social Responsibility, Sustainability and Public Relations

Social Media and Public Relations

Public Relations and Participatory Culture

Nation Branding, Public Relations and Soft Power

International Public Relations

Trust, Power and Public Relations in Financial Markets

Propaganda and Nation Building

Public Relations, Cooperation, and Justice

Public Relations and the Corporate Persona

Strategic Silence

Social Media, Organizational Identity and Public Relations

Protest Public Relations

Public Relations and Individuality

Corporate Social Responsibility, Public Relations and Community Engagement

Pathways to Public Relations

Public Interest Communication

Public Relations in Japan

Public Relations in the Gulf Cooperation Council Countries

Climate Change Denial and Public Relations

Public Relations as Emotional Labour

Popular culture and social change

Propaganda and Public Relations in Military Recruitment

Protest Public Relations

Strategic Communications in Russia

Public Relations and Whistleblowing

Trust, Power and Public Relations in Financial Markets

International Public Relations

The Global Foundations of Public Relations

Corporate Social Responsibility and Environmental Affairs in the British Press

Public Relations as Emotional Labour

Post-Truth Public Relations

Public Relations, Branding and Authenticity

Strategic Communications in Africa

Paradox in Public Relations

Communicating in Extreme Crises

Autor

Thurlow, Amy

Amy Thurlow is an Associate Professor of Communication Studies at Mount Saint Vincent University in Halifax, Canada where she teaches public relations and organizational communication. Her recent publications appear in Qualitative Research in Organizations and Management , The Scandinavian Journal of Management, Journal of Change Management, and the Canadian Journal of Communication. Currently, she is a co-investigator on a 5-year, multi-institutional SSHRC funded project focused on Reassembling Canadian Management Knowledge with a special interest in dispersion, equity, identity and history. She is a member of the National Education Council of the Canadian Public Relations Society and the international Commission on Public Relations Education.

Social Media, Organizational Identity and Public Relations

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