Public Relations, Branding and Authenticity

Brand Communications in the Digital Age

von

Rees, Sian

BuchKartoniert, Paperback

CHF62.90

Beschreibung

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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Details

ISBN/GTIN978-1-032-17518-8

ProduktartBuch

EinbandKartoniert, Paperback

Verlag

Taylor and Francis

Routledge

ErscheinungslandVereinigtes Königreich

Erscheinungsdatum30.09.2021

Auflage1. A.

ReiheRoutledge New Directions in PR & Communication Research

Seiten196 Seiten

SpracheEnglisch

MasseBreite 156 mm, Höhe 234 mm

Gewicht360 g

IllustrationenFarb., s/w. Abb.

Artikel-Nr.24192251

KatalogBuchzentrum

Datenquelle-Nr.37194418

Weitere Details

Reihe

Public Relations and Nation Building

Public Relations Ethics and Professionalism

Pathways to Public Relations

Positioning Theory and Strategic Communication

Political Reputation Management

Corporate Social Responsibility, Sustainability and Public Relations

Social Media and Public Relations

Public Relations and Participatory Culture

Nation Branding, Public Relations and Soft Power

International Public Relations

Trust, Power and Public Relations in Financial Markets

Propaganda and Nation Building

Public Relations, Cooperation, and Justice

Public Relations and the Corporate Persona

Strategic Silence

Social Media, Organizational Identity and Public Relations

Protest Public Relations

Public Relations and Individuality

Corporate Social Responsibility, Public Relations and Community Engagement

Pathways to Public Relations

Public Interest Communication

Public Relations in Japan

Public Relations in the Gulf Cooperation Council Countries

Climate Change Denial and Public Relations

Public Relations as Emotional Labour

Popular culture and social change

Propaganda and Public Relations in Military Recruitment

Protest Public Relations

Strategic Communications in Russia

Public Relations and Whistleblowing

Trust, Power and Public Relations in Financial Markets

International Public Relations

The Global Foundations of Public Relations

Corporate Social Responsibility and Environmental Affairs in the British Press

Public Relations as Emotional Labour

Post-Truth Public Relations