Merkliste
Die Merkliste ist leer.
Der Warenkorb ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.
New Insights into Prognostic Data Analytics in Corporate Communication
ISBN/GTIN

New Insights into Prognostic Data Analytics in Corporate Communication

BuchKartoniert, Paperback
CHF37.90

Beschreibung

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.
Weitere Beschreibungen

Details

ISBN/GTIN978-1-947441-10-1
ProduktartBuch
EinbandKartoniert, Paperback
Erscheinungsdatum20.08.2019
Seiten186 Seiten
SpracheEnglisch
MasseBreite 152 mm, Höhe 229 mm, Dicke 10 mm
Gewicht279 g
Artikel-Nr.20452896
KatalogBuchzentrum
Datenquelle-Nr.32462012
Weitere Details

Autor

Pragyan Rath is an associate professor in communication in the Indian Institute of Management Calcutta (IIMC). She is developing the Narrative of Things in the lines of Internet of Things, thus innovating analytical models on market research. She has authored the following books: The "I" and the "Eye" The Verbal and the Visual in Post-Renaissance Western Aesthetics (Cambridge Scholars Publishing, 2011), Communication Strategies for Corporate Leaders (Routledge, 2018), and Corporate Communication (Cengage, 2018).