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Communication Strategies for Corporate Leaders
ISBN/GTIN

Communication Strategies for Corporate Leaders

Implications for the Global Market
BuchGebunden
CHF229.00

Beschreibung

This volume:


Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.


Introduces 'problematisation' and 'deconstruction' as effective communication tools
Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.
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Details

ISBN/GTIN978-1-138-04791-4
ProduktartBuch
EinbandGebunden
Erscheinungsdatum07.11.2017
Seiten284 Seiten
SpracheEnglisch
MasseBreite 142 mm, Höhe 221 mm, Dicke 23 mm
Gewicht431 g
Artikel-Nr.17241365
KatalogBuchzentrum
Datenquelle-Nr.23739668
Weitere Details

Autor

Pragyan Rath is Associate Professor in Business Ethics and Communication group at the Indian Institute of Management Calcutta (IIMC), Kolkata, India. She holds an MPhil and PhD in verbal-visual artistic relations. She has authored The "I" and the "Eye": The Verbal and the Visual in Post-Renaissance Western Aesthetics (2011) and has researched extensively on visual culture with related publications in national and international journals and paper presentations. She is currently developing a new model for corporate communications entitled "ekphrastic technology" based on the verbal representation of graphic designs.

Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group at Indian Institute of Management Calcutta (IIMC), Kolkata, India. A gold medallist in MA in English Literature, she holds a PhD in American Fiction. She has published research papers focusing on marketing communications, organizational communications, literature and management, Shakespeare and leadership, and inter-cultural communications in reputed national and international journals. She has authored a book entitled The Narcissism Conundrum: Mapping the Mindscape of Ernest Hemingway through His Epistolary and Literary Corpus (2013). Currently she is working on using fiction theories to decode advertising texts to develop new narrative models.