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Communication Strategies for Corporate Leaders
ISBN/GTIN

Communication Strategies for Corporate Leaders

Implications for the Global Market
E-BookPDFDRM AdobeE-Book
CHF69.65

Beschreibung

This volume:


Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.


Introduces 'problematisation' and 'deconstruction' as effective communication tools
Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.
Weitere Beschreibungen

Details

Weitere ISBN/GTIN9781351341509
ProduktartE-Book
EinbandE-Book
FormatPDF
Format HinweisDRM Adobe
Erscheinungsdatum06.11.2017
Auflage17001 A. 1. Auflage
Seiten284 Seiten
SpracheEnglisch
Dateigrösse7812 Kbytes
Illustrationen28 schwarz-weiße Abbildungen, 28 schwarz-weiße Zeichnungen, 18 schwarz-weiße Tabellen
Artikel-Nr.6586012
KatalogVC
Datenquelle-Nr.1479366
Weitere Details

Autor

Pragyan Rath is Associate Professor in Business Ethics and Communication group at the Indian Institute of Management Calcutta (IIMC), Kolkata, India. She holds an MPhil and PhD in verbal-visual artistic relations. She has authored The "I" and the "Eye": The Verbal and the Visual in Post-Renaissance Western Aesthetics (2011) and has researched extensively on visual culture with related publications in national and international journals and paper presentations. She is currently developing a new model for corporate communications entitled "ekphrastic technology" based on the verbal representation of graphic designs.

Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group at Indian Institute of Management Calcutta (IIMC), Kolkata, India. A gold medallist in MA in English Literature, she holds a PhD in American Fiction. She has published research papers focusing on marketing communications, organizational communications, literature and management, Shakespeare and leadership, and inter-cultural communications in reputed national and international journals. She has authored a book entitled The Narcissism Conundrum: Mapping the Mindscape of Ernest Hemingway through His Epistolary and Literary Corpus (2013). Currently she is working on using fiction theories to decode advertising texts to develop new narrative models.