From Marginal to Mainstream

Why Tomorrow´s Brand Growth Will Come from the Fringes - and How to Get There First

von

Edwards, Helen

BuchGebunden

CHF138.00

Beschreibung

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

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Details

ISBN/GTIN978-1-3986-0433-9

ProduktartBuch

EinbandGebunden

Verlag

Kogan Page

Kogan Page Ltd

ErscheinungslandVereinigtes Königreich

Erscheinungsdatum03.02.2023

Seiten264 Seiten

SpracheEnglisch

MasseBreite 165 mm, Höhe 240 mm, Dicke 25 mm

Gewicht660 g

Artikel-Nr.25324486

KatalogBuchzentrum

Datenquelle-Nr.38782791

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Autor

Edwards, Helen

Dr Helen Edwards straddles the business and academic worlds of marketing through teaching, writing and consultancy. She is an award-winning columnist at Marketing Week, an adjunct associate Professor of Marketing at London Business School, and sits on the board of the UK Effies. She is also the author of Creating Passion Brands, published by Kogan Page and is based in London, UK.