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Technology Brands in the Digital Economy
ISBN/GTIN

Technology Brands in the Digital Economy

BuchGebunden
CHF198.00

Beschreibung

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.
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Details

ISBN/GTIN978-1-032-02686-2
ProduktartBuch
EinbandGebunden
ErscheinungslandVereinigtes Königreich
Erscheinungsdatum10.03.2023
Auflage1. A.
ReiheRoutledge Studies in Innovation, Organizations and Technology
Seiten148 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm
Gewicht450 g
IllustrationenFarb., s/w. Abb.
Artikel-Nr.28476912
KatalogBuchzentrum
Datenquelle-Nr.42071894
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Autor

Wioleta Kucharska is a professor in the Management Department of the Faculty of Management and Economics, Gdansk University of Technology, Poland. She has 12 years of industrial experience in marketing management. Her latest book, Personal Branding in the Knowledge Economy: The Interrelationship Between Corporate and Employee Brands, published in 2022 by Routledge, provides a comprehensive picture of the phenomenon of personal branding in the network economy era by combining a solid scientific frame with branding practice.

Ewa Lechman is a professor of economics at the Faculty of Management and Economics, Gdansk University of Technology, Poland. Since 2017, she has been Vice-Dean for Development and a PhD programme director. Her extensive research interests concentrate on economic development, ICT and technological progress, and ICT role in reshaping social and economic systems and various aspects of poverty and economics in developing countries.