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Innovation in Advertising and Branding Communication
ISBN/GTIN

Innovation in Advertising and Branding Communication

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CHF198.00

Beschreibung

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.
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Details

ISBN/GTIN978-0-367-44364-1
ProduktartBuch
EinbandGebunden
ErscheinungslandVereinigtes Königreich
Erscheinungsdatum08.10.2020
Auflage1. A.
ReiheRoutledge Research in Communication Studies
Seiten176 Seiten
SpracheEnglisch
MasseBreite 152 mm, Höhe 229 mm
Gewicht453 g
IllustrationenFarb., s/w. Abb.
Artikel-Nr.22578602
KatalogBuchzentrum
Datenquelle-Nr.34735394
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Autor

Lluís Mas-Manchón, Ph.D. in Audiovisual Communication and Advertising with honors (UAB, Spain) and awarded (CAC, 2011), is a professor in the Communication Department at Pompeu Fabra University (Barcelona, Spain). His main research interests are sound branding, advertising, digital media and political marketing. He has published over 30 papers in journals in different areas. His work applies quantitative, qualitative and psychophysiological measures in both lab and field studies and experiments. Lluís Mas has been the coordinator of the "Communication, Advertising and Society" research group (CAS, UPF, www.upf.cas.edu) and has formerly chaired the Advertising Research ECREA TWG.