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Persuasion Ethics Today
ISBN/GTIN

Persuasion Ethics Today

E-BookEPUBDRM AdobeE-Book
CHF108.35

Beschreibung

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Weitere Beschreibungen

Details

Weitere ISBN/GTIN9781317309635
ProduktartE-Book
EinbandE-Book
FormatEPUB
Format HinweisDRM Adobe
Erscheinungsdatum07.12.2015
Seiten318 Seiten
SpracheEnglisch
Dateigrösse3211 Kbytes
Illustrationen21 schwarz-weiße Abbildungen, 6 schwarz-weiße Fotos, 15 schwarz-weiße Zeichnungen, 3 schwarz-weiße Tabellen
Artikel-Nr.5095736
KatalogVC
Datenquelle-Nr.895704
Weitere Details

Autor

Margaret Duffy is Professor and Chair of the Strategic Communication Faculty at the Missouri School of Journalism, University of Missouri, USA. An author, consultant, and award-winning scholar, Duffy's research focuses on visual communication, narrative theory, digital media, news, and persuasion ethics. She is a former marketing executive and serves on the board of the Institute for Advertising Ethics.

Esther Thorson is Professor, Associate Dean for Graduate Studies, and Director of Research at the Missouri School of Journalism, University of Missouri, USA. She has published extensively on the news industry, advertising, news effects, and health communication. Her scholarly work has won many research and writing awards and she serves on an extensive list of journal editorial boards.