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European Retail Research

2013, Volume 27, Issue II
E-BookPDFE-Book
CHF59.00

Beschreibung

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.



Contents
Customer Behavioral Intentions for Online Grocery Shopping
Reciprocity of a Retailer's Corporate Image and Store Image
Retailing in Romania
Retailing in Slovenia
Retailing in South Africa

Target Groups
Retail Researchers, Retail Executives, Retail Lectures, Retail Students

 

TheEditors



Prof. Dr. Thomas Foscht, University of Graz, Austria

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria

Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany

Prof. Dr. Bernhard Swoboda, University of Trier, Germany
Weitere Beschreibungen

Details

Weitere ISBN/GTIN9783658070380
ProduktartE-Book
EinbandE-Book
FormatPDF
Format HinweisWasserzeichen
Erscheinungsdatum03.09.2014
Auflage2015
Seiten152 Seiten
SpracheEnglisch
IllustrationenVII, 152 p. 17 illus.
Artikel-Nr.4014697
KatalogVC
Datenquelle-Nr.532891
Weitere Details

Reihe

Autor

Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.