Exposes the truth about common investing myths and
misconceptions and shows you how the truth shall set you
free--to reap greater long-term and short-term gains
Everybody knows that a strong dollar equals a strong economy,
bonds are safer than stocks, gold is a safe investment and that
high PEs signal high risk...right? While such "common-sense" rules
of thumb may work for a time as investment strategies, as New
York Times and Wall Street Journal bestselling author,
Ken Fisher, vividly demonstrates in this wise, informative, wholly
entertaining new book, they'll always let you down in the long run.
Ken exposes some of the most common--and deadly--myths
investors swear by, and he demonstrates why the rules-of-thumb
approach to investing may be robbing you of the kinds returns you
hope for.
* Dubbed by Investment Advisor magazine one of the 30 most
influential individuals of the last three decades, Fisher is
Chairman, and CEO of a global money management firm with over $32
billion under management
* Fisher's Forbes column, "Portfolio Strategy," has been
an extremely popular fixture in Forbes for more than a quarter
century thanks to his many high-profile calls
* Brings together the best "bunks" by Wall Street's Master
Debunker in a fun, easy-to-digest, bite-size format
* More than just a list of myths, Fisher meticulously explains of
why each commonly held belief or strategy is dead wrong and how
damaging it can be to your financial health
* Armed with this book, investors can immediately identify major
errors they may be committing and adjust their strategies for
greater investing success
