Business is the largest undergraduate major in the United States
and still growing. This reality, along with the immense power of
the business sector and its significance for national and global
well-being, makes quality education critical not only for the
students themselves but also for the public good.
The Carnegie Foundation for the Advancement of Teaching's
national study of undergraduate business education found that most
undergraduate programs are too narrow, failing to challenge
students to question assumptions, think creatively, or understand
the place of business in larger institutional contexts. Rethinking
Undergraduate Business Education examines these limitations and
describes the efforts of a diverse set of institutions to address
them by integrating the best elements of liberal arts learning with
business curriculum to help students develop wise, ethically
grounded professional judgment.
