Deregulating the Public Media in the shaping of a liberal democratic society in Zambia like in many other African countries is less understood to be the freedom of communication and expression through vehicles including various electronic and print media. While freedom of the public media mostly implies the absence of interference from an overreacting government, its preservation may be sought through constitutions or other non-restrictive legal protections. Similarly, liberal democracy is that which can be widely understood to mean substantive democracy, the type of democracy whose participants actively go beyond the minimum legal perimeters to ensure that democracy is actually applied to a larger extent, where the government has gone above and beyond to tackle the issues of all inequality. The purpose of this study was to consider the role of the public media in liberal democracies of the 21st century and to analyze the perception that the ownership of media affected this role, with reference to Zambia.
