Tourism Marketing for Developing Countries

Tourism Marketing for Developing Countries

Battling Stereotypes and Crises in Asia, Africa and the Middle East

von

Avraham, EliKetter, Eran

BuchGebunden

CHF152.00

Beschreibung

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

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Details

ISBN/GTIN978-1-137-34214-0

ProduktartBuch

EinbandGebunden

Verlag

Springer Nature Singapore

Erscheinungsdatum26.10.2015

Auflage2015 edition

Seiten193 Seiten

SpracheEnglisch

MasseBreite 147 mm, Höhe 223 mm, Dicke 20 mm

Gewicht364 g

Artikel-Nr.2031756

KatalogBuchzentrum

Datenquelle-Nr.19168108

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Autor

Avraham, EliKetter, Eran

Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs.

Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.