Introducing Communication Research

Paths of Inquiry

von

Treadwell, Donald

BuchKartoniert, Paperback

CHF172.00

Beschreibung

Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.

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Details

ISBN/GTIN978-1-0718-8663-2

ProduktartBuch

EinbandKartoniert, Paperback

Verlag

Sage Publications

SAGE Publications Inc

ErscheinungslandUSA

Erscheinungsdatum26.07.2024

Auflage5., überarbeitete A.

Seiten344 Seiten

SpracheEnglisch

MasseBreite 203 mm, Höhe 254 mm

Gewicht730 g

Artikel-Nr.31638174

KatalogBuchzentrum

Datenquelle-Nr.45715689

Weitere Details

Autor

Treadwell, Donald

Donald Treadwell earned his master´s degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

2005).

He has published and presented research on organizational image, consumer response to

college names, health professionals´ images of AIDS, faculty perceptions of the communication

discipline, and employers´ expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.