Category : Economy
Oren Klaff is known as the man who can pitch anything. In his new book, The First Six Seconds, Oren outlines his seven power moves to ensure you seal any business deal.
When you're selling a product or service, you're also selling yourself. You need to establish yourself as the expert - and quickly. Prospective business partners want to know: what's in it for me, why now, why do I care, how does it work and why you?
During his career Oren has raised over $2 billion for entrepreneurs, and in The First Six Seconds he reveals how to win over the room in a matter of moments. Over the past ten years, Oren has worked with a team of cognitive scientists to analyse thousands of high-stakes business interactions and has used these findings to develop new methods for gaining influence in even the most impossible situations.
The First Six Seconds is split into four parts, providing crucial tips on how to:
1) Control your environment
2) Structure your stories to grab immediate attention and engage listeners
3) Know when to respect the power hierarchy and when to challenge it
4) Close without closing, by pitching then walking away from the table
Master these techniques and you'll never have to 'close' a prospect again; the buyers will close all by themselves.
The First Six Seconds will take fans of Oren to the next level of pitch mastery, with his own in-the-field anecdotes, exclusive insights and proven methods for success. This book will transform your approach - you'll be fully prepared to raise money, seal deals and keep your cool in the toughest business situations.
