Sales Force Management

Leadership, Innovation, Technology

von

Johnston, Mark W.Marshall, Greg W.

E-BookEPUBE-Book

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Beschreibung

This new edition builds on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It offers a strengthened focus on technology, new discussions on innovative sales practices, and further integrates sales and marketing.

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Details

Weitere ISBN/GTIN9781000317510

ProduktartE-Book

EinbandE-Book

FormatEPUB

Verlag

Taylor & Francis

Erscheinungsdatum07.12.2020

Auflage20013 A. 13. Auflage

Seiten498 Seiten

SpracheEnglisch

Dateigrösse29990 Kbytes

Illustrationen62 farbige Abbildungen, 2 farbige Fotos, 60 farbige Zeichn., 48 farbige Tabellen

Artikel-Nr.8477052

KatalogVC

Datenquelle-Nr.2660009

Weitere Details

Autor

Johnston, Mark W.Marshall, Greg W.

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College in Florida, USA, and is a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA, and is a Professor of Marketing and Sales at the Aston Business School in Birmingham, UK.

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Sales Force Management

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