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The Psychology of Marketing
ISBN/GTIN

The Psychology of Marketing

Cross-Cultural Perspectives
E-BookPDFDRM AdobeE-Book
CHF62.55

Beschreibung

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theories of psychology and their relevance to marketing, revealed here, is applied in practice.
Weitere Beschreibungen

Details

Weitere ISBN/GTIN9781317018704
ProduktartE-Book
EinbandE-Book
FormatPDF
Format HinweisDRM Adobe
Erscheinungsdatum24.02.2016
Seiten414 Seiten
SpracheEnglisch
Dateigrösse5605 Kbytes
Artikel-Nr.5328922
KatalogVC
Datenquelle-Nr.956072
Weitere Details

Autor

Gerhard Raab is Professor of International Marketing and Management and Director of the Transatlantik-Institut at the Ludwigshafen University of Applied Sciences, Germany. G. Jason Goddard is the Vice President of Wachovia Corporation, Winston-Salem, N. Carolina, USA. Riad Ajami is Professor of International Management and Global Strategy at the Raj Soin College of Business, Wright State University, Dayton, Ohio, USA. Alexander Unger is a research assistant at the Transatlantik-Institut, Ludwigshafen University of Applied Sciences, Germany.